As the world’s leading online sports betting and iGaming operator our brands benefit from the Flutter Edge. This is our distinctive, global competitive advantage across talent, technology, product and capital and ensures our brands have access to global scale while enabling them to win in their local markets.
1
Significant market opportunity
The global online sports betting and iGaming market looks set for continued growth through: continued expansion into additional US states; opportunities in our existing core leadership markets; and a diverse and growing range of new regulated and regulating markets across the world.
$40bn
We estimate the addressable sports betting and iGaming market in the US will reach over US$40bn by 2030, with 80% of the US population having access to sports betting and 25% to iGaming.
$188bn
Total addressable market (in regulated markets). Outside of the US, the regulated and regulating market was estimated to be worth US$188bn in 2022 (H2 Gambling Capital).
2
Diversified product and geographic portfolio at scale
With an unparalleled portfolio of innovative and market-leading brands and global scale, we see great potential for future growth.
From sports betting to online gaming, with racing, poker, daily fantasy sports and casino, we leverage our scale, the Flutter Edge and local knowledge to continue to grow our leading positions in our core markets.
The breadth of products and geographies in which we operate also means we’re well-positioned to navigate market and regulatory dynamics.
3
Optimal strategy to deliver success
We have a proven track record of delivering on our strategic priorities. Our strategy is delivering sustainable growth across its pillars:
Invest to win in the US
Building on our sustainable competitive advantage and extending our leadership position.
Grow our gold medal positions in core markets
With a focus on delivering the best product proposition to our recreational customer base we aim to grow our leadership positions and leverage local scale to drive efficiency.
Build on our network and invest for leadership positions across international markets
Buying and building podium positions across our international markets, we will combine global scale with local presence to deliver sustainable growth.
4
The Flutter Edge
The Flutter Edge is our distinctive, global competitive advantage across talent, technology, product and capital, which enables a symbiotic relationship between our brands and the sharing of expertise company wide.
This is really how Flutter differentiates itself, ensuring our brands have access to global scale while enabling them to win in their local markets.
5
Growth algorithm
Flutter's growth algorithm of sustainable revenue growth, margin benefits and cash flow generation unlocks significant capital allocation opportunities across highly disciplined organic investment, value creative M&A and returns to shareholders.
Sustainable revenue growth
from an expanding recreational player base and increasing customer value
Margin benefits
leveraging our scale, operating leverage and access to the Flutter Edge
Cash flow generation
from low capital intensity and positive working capital flows
6
Clearly defined sustainability strategy
As a responsible operator, we recognise the key role that sustainability plays. Our Positive Impact Plan is our commitment to set the sustainability agenda for the industry and make a positive contribution across four areas: our customers, our colleagues, our communities and the environment.