With successful progression and delivery against the 2018 goals, in 2021 we refreshed our strategic priorities to make sure that they reflected our updated thinking.
The newly refreshed strategy will deliver and defend gold medal positions in existing businesses as well as ensuring continued cultivation of an innovative mindset to capitalise on future potential opportunities. These new priorities, set out across four pillars below, also recognises the role Flutter plays as a responsible global leader by placing sustainability at the heart of everything we do with the launch of our new sustainability strategy, our Positive Impact Plan.
Our four-pillar strategy
Grow our gold medal positions in core markets
Growing our recreational customer base efficiently and using local scale to unlock synergistic benefits across our core markets.
Invest to win in the US
Building on the gold medal FanDuel has won in the US we will extend our leadership position and continue to win as new states regulate.
Build on our network and invest for leadership positions across international markets
Buying and building podium positions across our international markets, we will combine global scale with local presence to deliver sustainable growth.
Creating the future
Take early positions to realise the potential of future spaces. We’ll continue to nurture an innovative mindset to identify adjacent opportunities to grow our customer base and position us for growth in an ever-evolving entertainment space.
Powered by key enablers
As a responsible operator, putting sustainability at the heart of everything we do and setting the agenda for positive change in our industry through our Positive Impact Plan is key to our long-term success. This is supported by four key enablers that power our business and help us to deliver on our strategy.