Exchange partnerships

Flutter offers partners the ability to connect to the Betfair Exchange, giving customers access to the world’s largest betting exchange.

Harnessing the Betfair Exchange means partners’ customers will have the opportunity to utilize unrivalled liquidity and odds across the largest number of sports, events and markets found on any betting exchange globally.

Exchange partners: liquidity

Partners can offer their customers access to Betfair’s global liquidity pool.
Betfair’s market leading and proprietary Exchange Bet Matching Engine makes it easier than ever for a customer to get a bet.

4 million customers with access to the global liquidity pool

3 billion bets matched in 2023

£80bn+ matched volume
3.4 million markets offered in 2023

24/7/365 technical support and monitoring

<1 sec average transaction processing time

Connecting to the Betfair Exchange

There are three ways a new partner can connect to the core Betfair Exchange:

Partners can integrate the Betfair Exchange API into their own proprietary platform and via the API feed will receive all market data including:

Competitions

Events

Markets

Liquidity

Volume Traded

Also includes account management and profit and loss information.
Betfair can also provide its own “off the shelf” product, this provides a full front-end to back-end solution for connecting to the Betfair Exchange.

Features:

Seamless integration

Fully customizable and responsive client front end

Configurable multilingual and multi-currency functionality

Navigation management to enable event and market prioritization

Integrated customer management system

Exchange games available

Scalable platform supports high traffic growth

Data security protocols protect end user details; and

All product features and new tools are managed by Betfair.
Betfair Zero is a new product from Betfair which is derived from the Betfair Exchange White label. This new product has no commission post winnings but instead the commission is factored into the price, meaning the odds the customers see will be what is returned at settlement.

This product provides B2B partners a fresh and exciting way to offer sports betting to customers, combining aspects from at traditional sportsbook and the world’s largest betting exchange.

Connected to the core Betfair Exchange - access and utilize the full liquidity available.

Partners can offer 'back and lay' betting like an exchange or turn off lay betting and offer 'back only' like a traditional sportsbook

All bets are fill or kill. If it can’t be matched completely using available liquidity, it will be rejected

Display live exchange prices with margin applied

Profit accrues per bet rather than per market, enabling low margin opportunities

Available on desktop and mobile

Cash Out; including Auto & Partial

Exchange Games

Scoreboard coverage on soccer, tennis & cricket (more to come)

Flutter F Selects Hero A 8K 16 9 Copy (1)

Compliance

Central to becoming a new Betfair Exchange partner is the ability to meet and maintain the compliance requirements and standards set by Betfair and Flutter. Or alternatively work with one of our existing partners.

Get in touch with our Exchange Partnerships team for a full list of compliance information.

Betfair Sports Pricing Data

Betfair exchange sports pricing data consists of all market data available from the Betfair Exchange, including prices, volumes, and liquidity.

Exchange Pricing Data (“EPD”) is the market data derived from the Betfair Exchange, including Sports & Racing Markets as well as Politics Markets To access and use Betfair data via any exchange channel (website, mobile, API), partners must obtain a data license from Betfair.

The license agreement covers all permissions, from manually referencing Exchange odds on Betfair.com to programmatically using prices and volumes through the API.

Contact our exchange partnerships team.

Tell us what you’re interested in and we’ll get in touch as soon as we can.

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