A POWERFUL REMINDER
Giving Tuesday is a powerful reminder of what we can achieve when we come together and a moment to recognize the collective power of doing more for our communities, all year long.
Falling just after Thanksgiving in the U.S., Giving Tuesday marks a global celebration of people and organizations who are transforming their communities through generosity, action and shared purpose.
At Flutter, we’re proud to be part of this movement. In 2022, we launched Do More – as part of our Positive Impact Plan – supporting the communities where we live, work and play. At its core, Do More is about mobilizing the collective energy of our people, partners and communities to create lasting, meaningful change. It goes far beyond financial support. It means showing up, leveraging the power and scale of our brands to champion the inspirational work of our charity partners, and empowering colleagues to get behind causes that matter to them most.
Below are six remarkable charity partnerships that show how Flutter is turning this vision into reality.
1. British Heart Foundation
In 2024/25, the first year of Sky Bet’s partnership with the British Heart Foundation (BHF), we donated £3m to support lifesaving research and inspired 300,000 football fans to undertake life-saving cardio-pulmonary resuscitation (CPR) training – including more than 102,000 via the BHF’s free online tool, RevivR. We sponsored a 4,000km “Every Minute Matters Relay,” with participants running, walking or cycling between all 72 English Football League (EFL) clubs to encourage people to learn CPR. And 83 defibrillators were installed in high-need communities.
Our partnership continues in the current season with the launch of the EFL Goes Into Extra Time campaign in support of CureHeart, a pioneering BHF program carrying out research into inherited heart muscle disease. Together we have also launched the EFL Red Boot award that will be given to the overall highest scorer across all three EFL divisions – the Sky Bet Championship, League One and League Two. Sky Bet will donate £50,000 for each goal the winner scores – so if they put away 20 goals, CureHeart will receive £1m. We are proud of a partnership that shows how sport can be a powerful platform for health education and life-saving initiatives.
2. Breast Cancer Now
In July 2025, tombola launched “Eyes down, check-up” in partnership with Breast Cancer Now (BCN) in the UK to encourage women to perform regular breast checks and catch cancer early. Tombola has also launched the “Bingo Against Breast Cancer!” online game, where 50% of the cost of each ticket is donated to BCN. The aim is to raise £1m through donations, fundraising and ticket sales to support BCN’s research, care and awareness work, as well as promote the Breast Check Now online tool that can guide quick self-checks.
tombola kicked off the partnership with a £250,000 donation and has so far raised over £140,000, bringing the total to around £391,000. This innovative approach to fundraising shows how we can integrate charitable giving into the gaming experience itself, making every game played a contribution to fighting a devastating, but preventable, disease.
3. International Mixed Ability Rugby Tournament
The International Mixed Ability Rugby Tournament is a global, fully inclusive competition where players of all abilities compete side-by-side to celebrate sport, community and belonging. Flutter was the lead supporter for the 2025 tournament in Pamplona, Spain – the largest so far – that brought together more than 1,500 players from 25 countries. The tournament is run by International Mixed Ability Sports (IMAS) and this is part of our wider three-year partnership with the charity, which we have been supporting with a €500,000 donation, volunteers for tournaments and secondment of staff. This partnership embodies our belief that sport should be accessible to everyone, regardless of ability.
4. Right To Play
Right To Play is an international non-profit that empowers children in vulnerable situations through the transformational power of play. 2026 will mark the 10th year of Flutter International’s support for the charity, for which we have raised over £4.3m since 2015 through corporate donations, customer-facing campaigns and staff fundraising. In addition, we have been the sponsor of Right To Play UK’s annual Sports Quiz since it began 10 years ago, which has raised in excess of £2.5m in that time. This year’s event, held in London last month, raised over £345,000, with all funds going to programs that are helping children to stay in school, resist exploitation, overcome prejudice, heal from trauma and develop the skills they need to thrive.
5. Rise Against Hunger
Corporate volunteering is a strong tradition at Sisal, Italy’s leading gaming platform, and every year, hundreds of employees come together to prepare food rations for Rise Against Hunger, a global movement to end hunger in some of the world’s most vulnerable countries. In 2024, 256 Sisal volunteers from Rome and Milan prepared over 64,000 meal portions for Zimbabwe’s school feeding program, sustaining 300 children for a full school year and encouraging school attendance. Through this collaboration, now in its third year, we’re supporting initiatives that not only provide immediate relief, but also create sustainable solutions to food insecurity. This partnership reflects our understanding that addressing basic needs is essential to building strong, resilient communities where people can focus on education, employment and personal development rather than survival.
6. Australian Skin Cancer Foundation
Since 2024, Sportsbet has been working with the Australian Skin Cancer Foundation (ASCF) to address a critical health issue in Australia, where skin cancer rates are among the highest in the world. Through donations, volunteering and leveraging their sporting sponsorships, Sportsbet has funded a skin check truck that visits rural and underserved communities and provides free screenings and education. This grassroots approach brings vital health services directly to people who may lack access to preventive care, underscoring our commitment to protecting the health and wellbeing of the communities where we operate.
CREATING GLOBAL IMPACT
Across the Flutter family, in May and June 2025, we rallied brands, offices and regions to Do More Together and to engage with their local communities. Almost 2,500 colleagues across 20 countries and 14 brands came together to help more than 60 charities worldwide. From blood donation drives and care kit packing to fundraising challenges, gardening and more, colleagues made a positive impact in communities around the world. And we are looking forward to doing more.
Since 2022, our Do More initiative has reached 2.55m people, with $16.4m donated to charitable causes in 2024 alone. This year, we have donated more than $600,000 to the above charities, for example, excluding the BHF donation which was made in 2024. Our partners have big ambitions, and we are right behind them. We want to change the game for our communities by galvanizing action, awareness and funding for both critical needs and long-term wellbeing.
“Giving Tuesday is an important reminder of the collective impact we can make when we come together with purpose,” says Kerry McNally, Group Head of Communities and Engagement. “Across Flutter, we’re proud to support meaningful causes in the communities where we live and work – from major global partnerships to grassroots organisations championed by our local teams. Our focus is simple: empower colleagues and partners to create positive, lasting change.”
As we mark Giving Tuesday, we continue to invest in the ideas, people and partnerships that help communities thrive — today and long into the future.
