Flutter can confirm that it has been fined £490,000 by the UK Gambling Commission for mistakenly sending promotional push notifications to devices linked to Paddy Power customers who had self-excluded.
Ian Brown, CEO of Flutter UK&I, said: “Flutter’s ambition is to lead the industry in safer gambling and we apologise for this mistake. The push notification in question was sent in error and, once discovered by our team, we took immediate steps to rectify the issue and proactively notified the Gambling Commission. We know that neither Paddy Power nor the regulator received any complaints about the message. We continue to work closely with the Gambling Commission in all areas and we are committed to operating at the highest possible levels of responsibility.”