Strategic ‘Flutter Edge’ Partnership Marks tombola's First Platform Venture
Flutter Entertainment's online bingo brand, tombola, is pleased to announce its first-ever platform partnership, bringing its innovative product and deep liquidity pool to Sisal, Flutter's sports betting and gaming brand in Italy. The collaboration between the two leading brands represents the latest example of the Flutter Edge in action – the Group’s distinct competitive advantages across product, technology, expertise and scale, all of which are evident in this partnership.
Sisal’s bingo customers now get to enjoy tombola's proprietary bingo product as an integrated feature on their app and website. Games will continue to be Sisal-branded to maintain consistency but will be powered by tombola's product offering and expertise. Meanwhile, Italian tombola players will see the introduction of Super Bingo, a new playing experience involving a game of 75-ball bingo that will generate significant full house prizes well beyond what has been available in the market up to now.
Importantly, the integration and these new products allow both sets of customers to avail of a much deeper liquidity pool, giving them opportunities to play for larger prizes and bigger guaranteed jackpots.
Rosangela Robbiani, Chief Product Officer at Flutter Southern Europe and Africa (SEA), which includes Sisal, said: "We're thrilled to see this combination happening, as Italy proves once again to be a fertile ground for collaboration across Flutter's brands, particularly within Southern Europe and Africa. Leveraging the advantages of the Flutter Edge, we're unlocking new ways to enhance the customer experience. Sisal has a long-standing track record in pioneering product innovation: this initiative is a clear example of how cross-brand collaboration within Flutter can accelerate innovation and deliver meaningful value for our players."
The Sisal launch represents the first phase of an ambitious partnership. Later this year, tombola's casino product will launch on Sisal, fully integrated with engaging player chat capabilities and tombola's signature side-games solution as part of the enhanced bingo proposition. This multi-product approach will create a strong ecosystem that leverages the best of both brands.
Beyond Italy, the successful integration represents a new opportunity for the Group to transform its bingo proposition within existing markets, while expanding the product's reach globally through strategic partnerships.
"This is a hugely exciting moment for tombola, as we take the next step in our evolution and bring our award-winning bingo product to Sisal's players in Italy," added Marion Ryan, Managing Director at tombola. "The ability to seamlessly integrate and scale our platform for future partnerships represents a fantastic opportunity for Flutter to transform the bingo proposition, both within our existing markets and beyond."
For more information, please contact corporatemedia@flutter.com.
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