The Bet of Brazilians
Founded in 2021, Betnacional is among the first betting platforms to obtain a definitive operating license in Brazil. Combining cutting-edge technology with a deep understanding of the national market, Betnacional stands out as one of the leading sports betting platforms in the country, recognized for its speed, innovation, and strong connection with Brazilian players.
Betnacional’s presence extends beyond sports betting, establishing itself in Brazil’s biggest sports and entertainment events with offices in Recife, and São Paulo. The brand is a sponsor of Futebol 2025 on Globo, the Master Sponsor of Sport Recife, and is featured on advertising boards in multiple championships through BRAX. In entertainment, Betnacional sponsors major events like Big Brother Brasil, Lollapalooza 2025, Camarote Expresso 2222, and Carnaval de Salvador.
With a strong trajectory and a continued commitment to innovation, Betnacional remains firmly established as The Bet of Brazilians.
Key stats
#4
Market position sportsbook in Brazil
#1
betting company in Brazil to launch a responsible gaming campaign
#1
in Brazil to implement PIX as a payment method
2000
games, including sports betting and online games
Rebranding Campaign
The announcement features Galvão Bueno, Brazil's iconic sports commentator, as the new brand ambassador - connecting the brand with the vibrant Brazilian lifestyle. The video also stars Seu Jorge (singer), Cacá Bueno (Galvão’s son, professional driver, and national champion), Thiaguinho (singer), Natalia Guitler (footvolley world champion), and Vini Jr.
Responsible gaming
The first ever responsible gaming advertisement in Brazil with the Olympic Gold Winners Beatriz Souza, Duda and Ana Patricia:
Betnacional has always been built for the Brazilian audience, and Flutter’s arrival reinforces our commitment to innovation, security, and responsible gaming. This partnership connects us with one of the biggest names in the industry, bringing even more strength and credibility. Now, we’re ready to take the betting experience in Brazil to the next level.
João Studart, CEO
