Snai: a leading Italian omni-channel operator
Snai is a leading omni-channel operator in Italy, Europe’s largest regulated sports betting and iGaming market. It has a strong product proposition and rich brand heritage, offering customers sport and horse racing betting, virtual sports, pari-mutuel wagering, video lottery, slots, and skills-based games on its online platform and through a retail footprint of 2,000 point of sale terminals.
Snai also offers unique products such as SnaiPay, Snai Radio and EquTV, the national horseraces TV, and owns two prestigious racecourses.
This has allowed Snai to become one of the most trusted and recognizable brands in the Italian entertainment industry, offering an engaging yet responsible gaming experience to millions of customers.
Key stats
35
years in business
11
years of Responsible Gaming Certification Online (G4)
2000+
retail network
1000+
colleagues
Sportsbook
Snai offers a comprehensive sportsbook with top-tier odds and market-leading promotions, leveraging advanced technology to create a seamless, engaging and sustainable gaming experience. With over 2,000+ retail outlets designed as “smart spaces” Snai enhances both player enjoyment and business efficiency for franchisees. Since 2017, Snai has co-designed and launched its own self-service betting terminals, the SmartBet. These state-of-the-art SSBTs feature advanced functionalities and remote management capabilities, enabling an adaptive interface that caters to each retailer’s customer betting preferences.
Snaifun
Snaifun is an app that rewards sports knowledge while promoting responsible gaming.
Built on the idea that all sports enthusiasts share a common language of technical jargon, iconic stories, and legendary moments that are passed down through generations and never forgotten. Snaifun puts this to the test with engaging quizzes and interactive games. It also enriches users’ knowledge with topical articles, in-depth analysis, and features on fair play and the values of sport.
Racecourses
Snai owns two prestigious racecourses: the Snai San Siro Racecourse in Milan, which hosts both trotting and galloping events, and the Snai Sesana Racecourse in Montecatini Terme, dedicated to trotting. Both venues include training centres and facilities for horses. Snai designs its racecourses as centres of excellence for horse racing and equestrian sports, while also serving as vibrant spaces for community engagement and entertainment. open to a wide and diverse audience. These venues host a variety of events and initiatives, even on non-racing days, making them dynamic destinations for a wide and diverse audience.
Sustainability
Sustainability is central to Snai’s business approach, focusing on innovation, ethics and social responsibility to create lasting value. To reinforce this commitment, the Snaitech Foundation was launched in 2013. It supports social and environmental initiatives that foster inclusion and promote sport as a tool for growth and integration. Over the years, more than 76 projects have been implemented, with an investment of €1.5 million and a positive impact on 83,500 direct beneficiaries.
