Sport & Play
Driving positive social change to establish active, thriving communities through the power of sport.
Do More is our global commitment to give back to the communities and causes where we live, work and play. We aim to improve the lives of 10 million people by the end of 2030. We strive to understand community needs to support them in the best way possible, focusing on three areas: Sport & Play, Tech4Good and Health & Wellbeing.
Goal
10M
lives improved by the end of 2030
1.02m
lives improved in 2024
2.55m
lives improved since 2022
$16.4m
donated in 2024
Through our global scale and collective energy, we’re helping those who need it most. Doing more empowers us all to go further, to work together to make a difference and to step forward where change is needed. Whether it’s driving positive social change through the power of Sport & Play, shining a spotlight on how we can use Tech4Good, or championing the Health & Wellbeing of our people and communities, we’re committed to making a long-lasting impact.
Case Studies
Supporting communities through proven financial literacy programs is an important part of our community approach. In 2024, FanDuel announced a $1 million donation to non-profit organization Operation HOPE to promote financial literacy in Kentucky, continuing its pledge to introduce a significant community partnership with every new state license.
The company has contributed $2.5 million in financial support since 2023 to expand and promote the HOPE Inside coaching program in Massachusetts, Kentucky and Vermont. With this funding, coaches are offering virtual and in-person financial health sessions at no cost to state residents, with a focus on strategies to build savings, improve credit scores and decrease debt. This partnership has so far supported 639 participants through 427 workshops. Some 61% of attendees have improved their credit scores, 47% have reduced debt, and 64% have increased their savings.
Additionally, on FanDuel’s annual Play Well Day in September, employees packed 300 financial literacy kits to support Operation HOPE’s efforts to promote the program in Massachusetts and Kentucky.
FanDuel made its fourth $1 million donation in 2024 to the United Negro College Fund (“UNCF”) in support of its mission to empower underrepresented students to pursue their aspirations of becoming highly qualified college graduates. The company’s support has focused on financial aid for students at 11 colleges and universities across North Carolina. Through these contributions, the UNCF provides aid to help students in areas including technology, housing, food security, tuition and other education-related expenses.
Flutter UKI formed a partnership with Cure Leukaemia, our employee-nominated charity in 2024, raising £375,000 to support its work to improve the lives of people living with leukaemia. Employees raised funds through a variety of events including the Three Peaks Challenge (£9,000), cricket tournaments (£15,000), football matches, sky dives and an annual charity ball. This supported the provision of 27 specialist nurses to hospitals across the UK to help run globally significant clinical trials, helping to improve 156,250 lives.
The nurses play an essential role at the Trials Acceleration Program (“TAP”). TAP drives high-quality trials to facilitate more effective, patient-friendly treatments at 15 centers which improve outcomes for patients undergoing stem cell (bone marrow) transplants. The TAP network is helping to build the UK’s capacity to deliver world-leading clinical trials, and spurring treatment innovation by lowering the costs and regulatory pressures associated with trials and industry partnerships. Trial results are shared globally, helping all leukaemia patients, particularly those who may not have benefited from current treatment methods. They may ultimately help to find a cure.
Looking ahead, Flutter UKI will continue to support the completion of ongoing trials, the development of new trials, provision of staff to Accelerating Clinical Trials, and the expansion of the TAP and IMPACT networks, helping to improve quality of life for patients.
UKI uses OnHand to promote volunteering and other activities for social good, making it available to all colleagues across the region. The team at OnHand have toured some of our offices to raise awareness of the opportunities to give back, including supporting teams to organize their own team volunteering days, helping to improve the efficiency of the way we can support our colleagues to get involved and volunteer.
Paddy Power donated £1 million to Prostate Cancer UK as part of the BIG 180 campaign, run during the World Darts Championship in 2024. Harnessing the cultural power of a much-loved sporting event in the UK, Paddy Power pledged to donate £1,000 to Prostate Cancer UK for every 180 scored at Ally Pally. A record 914 were hit, taking the overall donation amount to £914,000. Paddy Power topped up the pot with another £86,000 to bring the total to £1 million. The BIG 180 campaign sought to drive men towards Prostate Cancer UK’s 30-second online risk checker, while highlighting the fact that one in eight men will be diagnosed with the disease in their lifetimes, which is curable if caught early.
More than 125,300 men checked their risk during the tournament – five times more than the same period last year – with 71% discovering they were at high risk of developing the disease. The success of the BIG 180 has resulted in Paddy Power upping our game for next World Championships with the BIGGER 180 campaign, with Sir Chris Hoye as the charity ambassador, Paddy Power are pledging to donate £1,000 for every 180 score and a further £60,000 bonus to Prostate Cancer UK for every 9-dart finish.
In 2024, we leveraged our sports and racing partnerships to support the ASCF in raising awareness of the risks of sun exposure and the importance of regular skin checks, particularly among younger adults, where there is a strong tanning culture. Australia has the highest rate of melanoma and skin cancer in the world, with one Australian losing their life to melanoma every six hours. Early detection is the key to saving lives.
During our fifth annual “Try July” promotion, we donated AUD $5,000 for every NRL and NRL Women’s League try celebration across the month of July, leading to a total donation of AUD $400,000. From this total, Sportsbet donated 50% to the ASCF to help expand their free skin check service by fundraising towards a second skin check truck, with a focus on regional and rural locations where there are fewer skin check services. The remaining AUD $200,000 was donated to former Brisbane Broncos National Women’s Rugby League player Toni Hunt to support her battle with cancer. Through the campaign we helped to spread the important skin check message to an estimated national audience of more than 16 million people.
We supported the ASCF’s first Skin Check Truck tour of Queensland, by helping to facilitate appearances by the ASCF’s mobile Skin Check Truck at major National Rugby League (NRL) games in Queensland. In October, through our partnership with the Melbourne Racing Club, the Skin Check Truck parked trackside and provided over 150 free skin checks to racegoers at the 2024 Sportsbet Caulfield Cup.
Internally, 284 Sportsbet colleagues participated in free skin checks on offer in July. For 155 colleagues, this was their first professional skin check – showing Sportsbet colleagues leading by example with the skin check message Looking ahead, Sportsbet will continue to raise awareness of this important health issue through its customer communications, and sports and racing partnerships.
Sportsbet is the proud and long-standing sponsor of the Northern Territory’s prominent ‘Million Dollar Fish’ fishing competition, donating funds to charity for every tagged fish caught. The six-month annual competition provides competition participants the opportunity to try their luck in reeling in a tagged barramundi fish worth either $10,000 or one lucky fish with a $1 million tag.
For every tagged fish caught, Sportsbet donates to an Official Charity Partner of the winner’s choice. In 2024, Sportsbet donated $33,000 across The Shoreline Foundation, Cancer Council NT, Starlight Children’s Foundation and Riding for the Disabled Top End.
Some 61,000 people registered for the competition in Season 9 2024, generating $91 million in additional tourism in the Northern Territory.
In 2024, Flutter International continued its support for the charity Right To Play helping them to continue to protect, educate and empower vulnerable young people across 14 programme countries in Africa, Asia, the Middle East, and Canada through the transformational power of play. The program help them stay in school, resist exploitation, overcome prejudice, heal from trauma, and develop the skills they need to thrive. Through corporate donations, customer donations and sponsorship of their annual Sports Quiz, over £3.7m has been donated to the charity over the last 9 years. 2025 will be the 10 year anniversary of the partnership which will see our support exceed the £4m.
Betfair’s Esporte Future initiative leverages sport to connect communities in Brazil, helping those in need while promoting discipline, resilience and teamwork. In 2024, the company invited three Brazilian Olympians to visit new projects receiving funding from Betfair. These included race-walking silver medallist Caio Bonfim, canoeist Ana Sátila and Taekwondo bronze medallist Edival Pontes. They visited the organizations, learning about their work and inspiring the next generation. Each athlete shared their personal stories with young people, reflecting on their journeys and offering inspirational advice for the future. More than 3,000 young people have benefited from the program since 2023.
In Ceuta, Spain, the company launched Fundación Flutter, an independent non-profit organization dedicated to addressing social challenges, empowering communities and promoting sustainable development at a local level. The foundation has partnered with local authorities to benefit local communities, supporting underprivileged families and promoting gender equality in Science Technology Engineering and Mathematics (“STEM”), allocating €80,000 in scholarships for studies in these areas
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