OUR SUSTAINABILITY

We are in business for the long term, so we know our approach must be sustainable for our customers, our colleagues and the planet we all live on.

Flutter is an industry-leading global company, with more than 87 locations worldwide, serving 35 million customers. That scale and reach means our impact matters.

Game plan for positive change

Our Positive Impact Plan is how we shape our activities to benefit the people and places we touch. It is a strategy that recognizes the areas where we can have the greatest impact. Through the plan, we are committed to Play Well for our customers, Work Better for our colleagues, Do More for our communities, and Go Zero for the environment.

Read our sustainability report

Play Well

Helping
customers

Our #1 aim is for customers to enjoy themselves, so we take the lead on responsible gaming.  We are always improving the tools and education we provide to help people pause, reflect, and make good choices.

Work Better

Empowering
colleagues

We want our colleagues to be at their best so we work to create a safe, supportive, and inclusive culture where everyone can thrive, and every voice matters: our people should feel seen, and be heard.

Do More

Working with
communities

The communities around us sustain us – so we learn about their needs, then work out how to help. We focus on three of Flutter’s areas of strength: sport, technology, and health  and wellbeing.

Go Zero

Tackling climate
change

Flutter is growing fast, but we are firmly committed to achieving net zero emissions globally by 2035. We will also actively support society’s wider climate transition, working together for a greener, brighter, more sustainable future.

A global company delivering local action

While we are clear on our priorities and principles for action, we also know that every person and every market is different. Our brands are close to their customers and communities, so we enable them to act dynamically in ways that are responsive to local needs, regulations, and cultural expectations.

Sustainability Stacked Card 1794X1518 PJ

“Our customers are at the heart of our Positive Impact Plan – getting it right for them and enabling them to Play Well is key to our sustainable growth”

Peter Jackson
Chief Executive Officer

“We share learnings and drive continuous improvement across our global operations, and help define standards for sustainability within our industry”

Sue Albion

Group Director of Sustainability and Regulatory Affairs

“We’re leading the way on responsible gaming with new tools, technologies, and partnerships – finding more ways to engage more people to play well”

Jane Palles

Group Head of Safer Gambling Strategy

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