At Flutter, we’re changing the game for good through our Positive Impact Plan.
Our Positive Impact Plan is our sustainability strategy. It’s our framework for our collective efforts to change the game for good. And it’s organized around the four sustainability topics that matter most to our business.
Sustainability Report 2024
Read more in our Sustainability Report
Helping customers to Play Well
Our customers are at the heart of everything we do. We want them to have an entertaining and positive experience with us. We believe creating and promoting player tools, education, and active engagement, helps everyone Play Well.
Goal
75%
of active online customers to be using one or more Play Well tools by the end of 2030
2024 progress
|
44.5% tool usage globally |
$139m investment in 2024 |
Empowering colleagues to Work Better
We aspire to Work Better by creating and building teams that are reflective of the global communities in which we live and work. Our success depends on our people, and we strive to create a safe, supportive culture where everyone can thrive.
Ambition
Teams
that reflect the communities where we live and work
2024 progress
|
Every voice matters Creating a workplace where every voice matters through colleague listening and learning |
Growth at every level Expanding our spaces for connection, and building opportunities for development and growth at every level |
Working with communities to Do More
Do More is our global commitment to give back to the communities and causes where we live, work and play. We aim to improve the lives of 10 million people by the end of 2030. We strive to understand community needs to support them in the best way possible, focusing on three areas: Sport & Play, Tech4Good and Health & Wellbeing.
Goal
10M
lives improved by the end of 2030
2024 progress
|
1.02m lives improved in 2024 |
2.55m lives improved since 2022 |
$16.4m donated in 2024 |
Our plan to act on climate
Go Zero
Go Zero is our plan to act on climate. By reducing our overall environmental impact as we grow, we can play our part for the health of our planet.
Goal
NET ZERO
by end of 2035
2024 Year on Year progress
|
-5% Total GHG emissions (market-based) |
NET ZERO TARGET approved by SBTi |
Flutter is committed to leading the industry in sustainability and innovating to deliver maximum positive impact and shift public perceptions.”
Peter Jackson
Chief Executive Officer
Sustainability news and insights
Read our latest sustainability news, updates and insights.
Flutter and Beyond Sport launch global Tech4Good Awards to transform lives through the power of sport and technology
Flutter Community Partnership Spotlight: Mixing it Up With IMAS
Flutter UKI invests nearly £7 million into community sports
Racing industry unites to unveil Quickcard – a flutter-backed initiative aimed at boosting attendance
Fundación Flutter awarded Institution of the Year at the 7th International Responsible Gaming and CSR Awards 2025
