OUR SUSTAINABILITY
We are in business for the long term, so we know our approach must be sustainable for our customers, our colleagues and the planet we all live on.
Flutter is an industry-leading global company, with more than 87 locations worldwide, serving 35 million customers. That scale and reach means our impact matters.
Our Positive Impact Plan is how we shape our activities to benefit the people and places we touch. It is a strategy that recognizes the areas where we can have the greatest impact. Through the plan, we are committed to Play Well for our customers, Work Better for our colleagues, Do More for our communities, and Go Zero for the environment.
Our plan guides how we build a sustainable business.
Play Well
Supporting customersWork Better
Empowering colleaguesWe want our colleagues to be at their best so we work to create a safe, supportive, and inclusive culture where everyone can thrive, and every voice matters: our people should feel seen, and be heard.
Do More
Working with communitiesThe communities around us, sustain us – so we learn about their needs, then work out how to help. We focus on three of Flutter’s areas of strength: sport, technology, and health and wellbeing.
Go Zero
Tackling climate changeFlutter is growing fast, but we are committed to achieving net zero emissions by 2035. We will also work to support society’s wider climate transition, working together for a greener, brighter, more sustainable future.
A global company delivering local action
While we are clear on our priorities and principles for action, we also know that every person and every market is different. Our brands are close to their customers and communities, so we enable them to act dynamically in ways that are responsive to local needs, regulations, and cultural expectations.
- 47.3%
Global active players engaged with Play Well tools in 2025
- 3.56 million
People we have reached since 2022, through our community efforts
