Our US division consists of our FanDuel brand together with PokerStars (US) and TVG. We offer a diverse set of sports betting, iGaming, daily fantasy sports, online racing wagering and TV broadcasting products to customers across states in the US and the province of Ontario in Canada. FanDuel, which is Flutter’s largest brand, is the US market’s leading online sportsbook, has a major, and growing, share of the iGaming market. It is well positioned to continue to take advantage of the rapidly expanding opportunity in the US.
At a glance
Building a global brand
We have an unparalleled portfolio of world-class brands, global scale and challenger mindset, through which we excite and entertain our customers. Using our collective power, the Flutter Edge, we aim to disrupt our sector, learning from the past to create a better future for our customers, colleagues and communities.
Together, we are Changing the Game.
Our brands
Our performance in 2023
Flutter has a strong track record of creating shareholder value. In 2023 we delivered a strong performance as we continued to leverage a localised approach to technology and product coupled with the unique scale advantages of the Flutter Edge. This helped us to successfully deliver on our Group strategy during the year. Our strategy and competitive advantages position us well to continue to grow the business through both organic and inorganic opportunities.
$11.8bn
2023 revenue
$100m
invested in safer gambling initiatives in 2023
12.3m
Average Monthly Players in 2023
Our divisions
The Group is split into four divisions, all of which house distinctive brands, offer leading products and engage with passionate customers.
In the UK and Ireland (UKI), we offer sports betting (sportsbook and the exchange sports product) and gaming products (games, casino, bingo and poker) through our brands Sky Betting & Gaming, Paddy Power, Betfair and tombola.
Although the brands mostly operate online, this division also includes 576 Paddy Power betting shops in the UK and Ireland.
In Australia, we offer online sports betting products through our market leading Sportsbet brand. We offer a wide range of betting products and experiences across local and global horse racing, sports, entertainment and major events.
Through our International division, we operate in countries around the world offering poker, casino, sports betting, rummy and daily fantasy sports mainly online. Our brands include Sisal, the largest online operator in Italy, and PokerStars, the world’s largest online poker site, as well as Betfair International, Adjarabet, Junglee Games and MaxBet.
What makes us unique
We are the world’s leading online sports betting and gaming operator, with an unparalleled portfolio of premium brands and connections with millions of players worldwide.
But the space and markets that we operate in are constantly changing as new innovations emerge, customer preferences change, and exciting opportunities to strengthen our position present themselves – both globally and locally. Staying ahead of the pack requires speed and agility, as well as the ability to out-invest and outmanoeuvre our competition. It is this combination of global scale and challenger mindset that makes us unique.
Why we win
Across every division and every brand that makes up the Flutter Group, one thing unites everything we do – being our customers’ champion and always putting their needs first. Our global scale puts us in a unique position to lead positive change in our industry around safer gambling. It also helps ensure every customer has the best possible experience each time they play.
The spaces we operate in are volatile and defined by technological and social change. We aim to maximise opportunities arising from changes in consumer behaviour, developments in technology or emerging adjacencies. We prioritise speed over efficiency to further our strategy.
We combine our local scale from a diversified portfolio of brands and products with access to our global capabilities, such as product and technology innovation, customer insights and data, to win in our markets. This gets our “flywheel” going which enables compounding organic growth to secure and defend our gold medal positions.
We have a long heritage in providing our customers with innovative products underpinned by reliable, collaborative technology platforms. Our global workforce is focused on delivering best-in-class customer propositions, such as the 1,000 pricing and risk management experts continually evolving our proprietary sports betting product advantage.
Our global platform and data capabilities empower our local brands to meet their players’ needs. Our diversified global portfolio gives access to unparalleled insight on customer behaviour and trends which we use to better serve and support our broad player base more effectively, informing decision making throughout the organisation.
Our Positive Impact Plan
Across the entire Flutter family, we’re passionate about taking care of our customers, colleagues, communities, and the planet.
That’s why we launched our Positive Impact Plan in 2022: to build on our long-standing commitments to do the right thing, to guide our business, and to help lead betting and gaming towards a more sustainable future.
The Positive Impact Plan is core to our overall Group strategy, and integral to our business operations and culture. It is focused on four strategic pillars:
Helping customers to
Play Well
supporting our customers to have positive playing experiences.
Empowering colleagues to
Work Better
creating an inclusive and empowering place to work for colleagues.