Across every division and every brand that makes up the Flutter Group, one thing unites everything we do – being our customers’ champion and always putting their needs first. Our global scale puts us in a unique position to lead positive change in our industry around safer gambling. It also helps ensure every customer has the best possible experience each time they play.

The dynamism and pace of our market demand increased agility and the ability to adapt quickly. That’s why we prioritise speed to continue driving our strategy forward and double-down on new opportunities. We may be a leader, but we always think like a challenger.

We have ambitious growth plans and goals for the future that are underpinned by our enhanced global scale, providing us with many strategic, competitive and economic advantages.

Having been at the forefront of the industry’s most notable innovations over the past three decades, we always start with the customer and use this insight to continually develop our technology systems, risk and trading expertise, safer gambling process and, most importantly, the player experience.

Maintaining a positive and supportive relationship with each of our customers is crucial to our success, and our integrated platforms and data capabilities allow us to understand, engage and support our broad player base more regularly and effectively.