As the world's leading online sports betting and gaming operator, Flutter has an unparalleled portfolio of premium brands in a sector with a long runway of future growth.
Significant market growth opportunity
The global online betting and gaming market has a significant runway of future growth with a clear pathway for the expansion of additional regulated markets such as additional states in the US and increased online penetration. Even after the acceleration brought about by the Covid-19 pandemic, just 25%, or £75bn, of the £302bn global betting and gaming market was estimated to occur online in 2021, and the compound annual growth of that online market is expected to exceed 10% in the next five years to 2026, driven in part by regulation and further channel migration.
In the next two years we expect the regulation of markets such as Brazil, Canada and the Netherlands to increase the International addressable market. New market developments will also expand the size of the opportunity. The US is the largest growth opportunity in the sector today with an estimated addressable market in excess of $20bn by 2025. We are exceptionally well positioned to capitalise with a strong, diverse portfolio of brands in all geographies.
US market opportunity
Clearly defined corporate and sustainability strategy
Flutter has a proven track record of setting and delivering on its strategic priorities. Having delivered on the objectives laid out in its previous 2018 corporate strategy, we’ve set goals for the coming years with a refreshed four pillar strategy for success.
As a responsible operator the Group recognises the key role that sustainability plays in enabling this strategy with the launch of its Positive Impact Plan, the Group’s new sustainability strategy. The introduction of our Group-wide Positive Impact Plan is the next step in Flutter’s ongoing commitment to set the sustainability agenda for the industry and make a positive contribution across three key areas: our customers, our colleagues and our communities. Our Positive Impact Plan is rooted in our wider corporate strategy, driven by our enablers and values, and aware of our key risks.
Scale operator with diversified product and geographic portfolio
Because we operate in a lot of markets and offer a broad range of products, we are well balanced when it comes to regulation and external environmental pressures. It allows us to benefit from local tailwinds and reduce the impact of local headwinds. The positive impact of regulation in markets that are opening up, such as the US, helps to reduce the impact of adverse local regulatory costs in more mature markets. As an operator of scale we benefit from the “flywheel” effect which enables organic growth while investing to secure and defend our gold medal positions.
Track record of substantial financial return
We have continued our run of robust financial performance with a compound annual growth rate in total shareholder returns of 6.2% for the five years to 31 December 2021.
annual shareholder return over the last five years