Why invest?
Our unique investment thesis
We are the world’s leading online sports betting and iGaming operator, primary listed in the US.
FLUTTER PRESENTS COMPELLING INVESTMENT OPPORTUNITY
Our unparalleled portfolio of world-class brands, global scale and a challenger mindset presents a powerful combination. With the optimal strategy for success in place, a proven track record of delivering growth and our ability to leverage the power of our unique Flutter Edge, we are excited about the future.
Significant market opportunity
The global online sports betting and iGaming market looks set for continued growth through: continued expansion into additional US states; opportunities in our existing core leadership markets; and a diverse and growing range of new regulated and regulating markets across the world.
~$368bn
Global market opportunity
Combined $368bn regulated sports betting and gaming market opportunity for 2030.
Diversified local hero brand portfolio
With an unparalleled portfolio of innovative and market-leading brands and global scale, we see great potential for future growth.
From sports betting to online gaming, with racing, poker, daily fantasy sports and casino, we leverage our scale, the Flutter Edge and local knowledge to continue to grow our leading positions in our core markets.
The breadth of products and geographies in which we operate also means we’re well-positioned to navigate market and regulatory dynamics.
Local hero brands with local scale in their markets
Being part of Flutter enables our market-leading brands to enjoy a greater proportion of the local profit pool.
Local brands can tap into Flutter’s global scale, with access to leading products to grow their customers and revenues, as well as enabling a greater investment capacity. This enables local scale that creates a significant barrier to entry and drives superior economics.
The US market leader
FanDuel, Flutter's largest brand, leads the US online sports betting and iGaming market. It currently provides its online sportsbook in 23 states.
FanDuel's success has been bolstered by a $10bn+ total investment in sportsbook generosity and marketing since 2018, the Group's strong heritage in product innovation, and its well-invested, scalable technology platforms. This puts us in an excellent position to continue to win in the US.
Unique Advantages of the Flutter Edge
The Flutter Edge is our global differentiator across Product, Technology, Expertise and Scale, which enables a symbiotic relationship between our brands and the sharing of expertise company wide.
This is really how Flutter differentiates itself, empowering local hero brands with the benefits of a global leader.
Flutter Edge in action
Our Global Flutter Edge
Flutter Edge at FanDuel
Flutter Edge in Porto
Same Game Parlay explained
Flutter Edge UK&I
Flutter Edge Sisal
Optimal strategy to deliver success
Our ambition is to transform global sports betting and gaming industry to deliver long-term growth and a positive, sustainable future for our sector. We have a clear set of strategic priorities for success which guides our commercial plans.
We will win in both the US and the rest of the world by harnessing our unmatched scale to deliver efficiencies and operating leverage and creating advantages through the Flutter Edge. Our strategy is structured through two pillars below and underpinned by sustainability through our Positive Impact Plan.
Harness the Flutter Edge to:
- Sustain FanDuel as the primary sportsbook in North America
- Solidify position as #1 iGaming brand
- Transform earnings profile through operating leverage
- Consolidate gold medal positions
- Grow local hero brands through organic investment and M&A
- Enhanced earnings through diversification and efficiencies
- Sustain FanDuel as the primary sportsbook in North America
- Solidify position as #1 iGaming brand
- Transform earnings profile through operating leverage
- Consolidate gold medal positions
- Grow local hero brands through organic investment and M&A
- Enhanced earnings through diversification and efficiencies
Underpinned by sustainability by our Positive Impact Plan
Sustainability underpins our strategy
As a responsible operator, we recognise the key role that sustainability plays. Our Positive Impact Plan is our commitment to set the sustainability agenda for the industry and make a positive contribution across four areas: our customers, our colleagues, our communities and the environment.
Responsible gaming is at the heart of our business
Play Well is a key pillar of our global Positive Impact Plan, it underpins our business model to ensure that it’s at the core of our business around the world. Our Play Well strategy is powered by our underlying four key principles;
1. Lead Progress 2. Promote Positive Play
3. Effective Interaction 4. Support and Protect
With brands all over the world, we know that one-size-fits-all approach doesn’t work, so we’ve adopted bespoke local solutions for each market, which are underpinned by our four principles. This enables us to better tailor our responsible gaming strategies to the local markets we operate in.
With significant progress made to date
75%
of customers using a Play Well tool
by the end of 2030
47.5%
Q4 2024 tool usage globally
Primary listed on NYSE
Flutter is the global online sports betting and iGaming leader, primary listed in the US on the New York Stock Exchange.
This gives us access to the world’s deepest and most liquid capital markets, brings significant long-term benefits and will fuel the next stage of Flutter’s growth.
With an unrivaled portfolio of market-leading brands, including the US market leader FanDuel, we have a clear runway for growth.
Investor day video library
On September 25 2024, Flutter’s senior leadership team presented our strategic priorities and our pathway for significant value creation. At the Investor Day, we showcased the size of the global opportunity, the runway for further growth, and how Flutter’s sustainable competitive advantages - the Flutter Edge - underpin our leadership position. Watch the videos and view the gallery.
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