As the world’s leading online operator we provide our brands expertise, technology and capital which provide strategic access to market leading capabilities to accelerate their advantages over their competition growth in local markets.
User experience rules
The global online betting and gaming market looks set for continued growth with, (i) expansion into additional US states and (ii) more ex-US countries regulating sports betting and gaming and increased online penetration in existing markets.
(i) We estimate the US addressable sports betting and iGaming market will increase from $9bn in the 12 months to June 2022 to over $40bn by 2030, with 80% of the US population having access to sports betting and 25% to iGaming.
(ii) The ex-US global betting and gaming market was estimated to be worth £263bn in 2022 (H2 Gambling Capital) with 30% of this occurring online. Compound annual growth of c. 9% is expected for the online market in the next five years.
£338bn
global market
$40bn
expected US market value by 2030
Clearly defined corporate and ESG strategy
As a responsible operator, we recognise the key role that sustainability plays in enabling this strategy. Our Positive Impact Plan, the ESG strategy which we announced in 2022, is our ongoing commitment to set the sustainability agenda for the industry and make a positive contribution across three key areas: our customers, our colleagues and our communities.
Scale operator with diversified product and geographic portfolio
The breadth of products and geographies in which Flutter operates means the Group is well balanced when it comes to regulation and external environmental pressures. Our global footprint and range of products ensure we benefit from local tailwinds and reduce the impact of local headwinds. The positive impact of regulation in markets that are opening up, such as the US, help to mitigate against adverse local regulatory costs in more mature markets. As an operator of scale we benefit from the “flywheel” effect which enables organic growth while investing to secure and defend our gold medal positions.
Optimal strategy to deliver success
We have a proven track record of delivering on our strategic priorities. In 2022 we refreshed our four-pillar strategy to invest to win in the US, grow our gold medal positions in core markets, build leadership positions across international markets and create the future by taking early positions in future spaces.
The Flutter Edge
The Flutter Edge encapsulates our Groups distinctive, global, competitive advantage. Talent, technology, product and capital are at the heart of it. From this, our brands can avail of unparalleled expertise, as and when they need it. It represents a symbiotic relationship between our teams and divisions, with all contributing to and benefitting from it.
