Build on our network and invest for leadership positions across international markets
As a global group our strength lies in combining global scale and local knowledge. Using these advantages we will extend our leadership position internationally through building and buying podium positions in regulated markets to maximise the network benefits of our poker and exchange products.
Building the framework for future growth
- Following the merger with TSG we have been revitalising the PokerStars business through investment in product, brand and technology. We will continue to deploy resource and capital to generate long-term value.
- Leveraging Group capabilities in both cross-sell and direct customer acquisition we will build the number one online casino business in the world.
- Adopting a multi-brand approach we will build a lead in sports globally, leveraging the globally renowned Flutter pricing and risk management technology and global betting platform to create superior sportsbook experiences for customers around the world.
- We will also continue to focus on acquiring podium positions such as Adjarabet and Junglee in attractive, fast-growing markets where organic growth is slower or more difficult.
growth in customer base since 2019
of gaming revenue from casino products