Our strategy

Build on our network and invest for leadership positions across international markets

Buying and building podium positions across our international markets, we will combine global scale with local presence to deliver sustainable growth.

Building the framework for future growth

Following the merger with TSG we have been revitalising the PokerStars business through investment in product, brand and technology. We will continue to deploy resource and capital to generate long-term value.
Leveraging Group capabilities in both cross-sell and direct customer acquisition we will build the number one online casino business in the world.
Adopting a multi-brand approach we will build a lead in sports globally, leveraging the globally renowned Flutter pricing and risk management technology and global betting platform to create superior sportsbook experiences for customers around the world.
We will also continue to focus on acquiring podium positions such as Adjarabet and Junglee in attractive, fast-growing markets where organic growth is slower or more difficult.