Target
>75%
of customers using a responsible gambling tool by the end of 2030.
Our ambition is to transform global gaming and betting, to deliver long-term growth and a positive, sustainable future for our sector.
Using our collective power, the Flutter Edge, we will continue to disrupt our sector, learning from the past to create a better future for our customers, colleagues and communities.
We have the optimal strategy to deliver long-term shareholder value by: investing to build on our gold medal position in the US as more states regulate; by growing our recreational player base in our other core markets of UK, Ireland, Australia and Italy; and by building our network and investing in leading positions in international markets.
Our strategy is structured through three pillars below and underpinned by sustainability through our Positive Impact Plan.
Our three-pillar strategy
53%
sportsbook net gaming revenue market share in Q4 2023
26%
iGaming gross gaming revenue market share in Q4 2023
Invest to win in the US
Building on the gold medal FanDuel has won in the US we will extend our leadership position and continue to win as new states regulate.
What it means
- Consolidating FanDuel’s leadership position as the clear #1 sportsbook in the US.
- Growing our iGaming proposition and portfolio to build on our podium position.
- Strengthening and leveraging our scale and competitive advantages.
2023 performance
- Delivered 53% share of online sportsbook net gaming revenue in Q4 2023 by acquiring, retaining and growing customer value.
- Increased iGaming market share to 26%, demonstrating the success of our iGaming strategy.
- Generated a Further Adjusted EBITDA1 profit of $167m (Adjusted EBITDA $65m), becoming the first large scale US online gaming operator to do so.
The combination of the Flutter Edge with the FanDuel Advantage allows us to acquire players more efficiently, retain players for longer and earn higher average revenue per player which puts us in an excellent position to continue to win in the US market.
1. Further Adjusted EBITDA represents Adjusted EBITDA as defined on page 4 of the Annual Report after adding back share based compensation.
30%2023 UKI online market share
45%2023 Australian online market share
Grow our gold medal positions in core markets
Focusing on delivering the best product proposition to our recreational customer base, we aim to grow our leadership positions and leverage local scale to drive efficiency.
What it means
- Maintaining a clear focus on growing our recreational customer base.
- Continuing to extend our product and brand leadership positions.
- Leveraging our local scale and the Flutter Edge to drive growth through regulation and cost efficiency across our core markets.
2023 performance
- Average monthly players in the UKI and Australia divisions increased by 5% and 2% respectively.
- Improved our leading product proposition with the launch of “AccaFreeze” in SkyBetting & Gaming and expanded iGaming content in our UKI brands.
- Grew market share by 2ppt in UKI.
- Delivered Same Game Multi and racing cash out enhancements in Sportsbet.
+14%pro forma revenue growth in "consolidate and invest" markets
21%2023 Italian online market share
Build on our network and invest for leadership positions across international markets
Buying and building podium positions across our international markets, we will combine global scale with local presence to deliver sustainable growth.
What it means
- Concentrating investment in key markets with structural growth opportunities.
- Pursuing inorganic and organic growth via “local hero” brands.
- Leveraging local scale and the Flutter Edge to capitalise on the global growth opportunity and optimise earnings.
2023 performance
- Pro forma revenue growth of 14% in our “consolidate and invest” markets1 reflecting strong growth by Sisal in Italy and Turkey post acquisition, and by Junglee in India (reported consolidate and invest growth 65%).
- Successful integration of Sisal business since acquisition.
- Revenue from consolidate and invest markets now 78% of International revenue in Q4 2023.
- Acquisition of MaxBet in January 2024 adds a leadership position in the attractive Serbian market and footprint in the wider Balkan region.
1. International consolidate and invest markets include Italy, Spain, Georgia, Armenia, Brazil, India, Turkey and Virtual Reality.
Underpinned by sustainability through our Positive Impact Plan
As a responsible operator, putting sustainability at the heart of everything we do and setting the agenda for positive change in our industry through our Positive Impact Plan is key to our long-term success.
Customers - Play Well
Colleagues - Work Better
Target
40%
women in leadership by the end of 2026.
Communities - Do more
Target
10m
Improve the lives of 10m people by the end of 2030.
Enviroment - Go Zero
Target
NET ZERO
by the end of 2035.
