LONDON, February 5, 2020 – Betfair, part of Flutter Entertainment plc, has launched its online sports betting and gaming products in Colombia. The launch follows receipt of a license to operate from Colombia’s gambling regulator Coljuegos in December last year.
The new framework gives players based in Colombia full access to sports betting, casino and virtual gaming products at Betfair.com.co. The products will be available across desktop and mobile devices.
The Colombian market has grown significantly in the past five years. As the first regulated online gaming market in Latin America, Colombia is paving the way for gambling regulation on the continent and holds a huge amount of growth potential for licensed operators. Betfair already benefits from a significant presence in South American football as an official sponsor of the two main CONMEBOL annual tournaments, Copa Sudamericana and Copa Libertadores.
Commenting on the announcement, Dan Taylor, CEO of Flutter International, a division of Flutter Entertainment, said: “We’re proud to have been awarded a license by Coljuegos and to offer our range of Betfair gaming and sportsbook products to customers in Colombia. The launch is in line with our strategy to grow in international markets and our commitment to bring the best products and safest gambling experience to life for Colombian customers.”
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About Flutter Entertainment plc:
Flutter Entertainment plc (the “Group”) is a global sports-betting and gaming company reporting as four divisions:
UK & Ireland: includes Sky Betting and Gaming, Paddy Power, Betfair and Tombola brands offering a diverse range of sportsbook, exchange, gaming and bingo services across the UK and Ireland, along with over 600 Paddy Power betting shops in the UK and Ireland.
Australia: the Sportsbet brand offers online sport betting and is the Australian market leader.
International: includes PokerStars, Adjarabet, Betfair and Junglee operating in multiple jurisdictions around the world offering a diverse range of sportsbook, exchange and gaming services.
US: includes FanDuel, TVG, Stardust, FOX Bet and PokerStars brands, offering regulated real money and free-to-play sports betting, online gaming, daily fantasy sports and online racing wagering products to customers across various states in the US.