FanDuel Welcomes Amanda Serrano As Responsible Gaming Ambassador
To help mark the American Gaming Association’s Responsible Gaming Education Month, Flutter’s US division – FanDuel Group – held its first company-wide Play Well Day to announce a series of additions to its industry leading responsible gaming initiatives. Flutter employees across the globe gathered to reaffirm FanDuel’s steadfast commitment to responsible gaming in the US and heard from company and industry leaders on the everyday role employees play in creating a culture that encourages customers to Play Well.
Play Well is a core pillar of Flutter’s global sustainability strategy, the Positive Impact Plan, and focuses on leveraging universal principles to promote safer gambling across the global markets in which Flutter operates. As part of this, the Group has set a goal for 50% and 75% of online customers to be using a safer gambling tool globally by 2026 and 2030 respectively.
During Play Well Day, FanDuel made several major announcements regarding its responsible gaming program, revealing that it had renewed its partnership with seven-division boxing champion, Amanda Serrano. In addition to sponsoring her fights, Serrano has joined FanDuel as its newest Responsible Gaming Ambassador, which will see her film a series of responsible gaming announcements in English and Spanish to better serve FanDuel’s customers.
“I am delighted to be joining FanDuel as a Responsible Gaming Ambassador,” said Serrano. “I appreciate how serious the team at FanDuel takes this issue, as it’s one of personal importance to me. Being able to use my platform to advocate to sports fans a play well lifestyle is something I’m proud to be a part of.”
Serrano joins Craig Carton as a Responsible Gaming Ambassador, with Carton also agreeing to a new multi-year extension of his role that will see him educate young adults on responsible gambling as part of the “FanDuel/Craig Carton College Tour” this Autumn.
“I am excited to continue working with FanDuel on raising awareness and advocacy for problem gambling,” said Carton. “Our first year together focused on training and identifying ways to better protect customers through advocacy. Moving forward, speaking to young adults about my story and how they can learn from it is something I’m incredibly passionate about. I can’t wait to kick off our campus tour later this month.”
As members of the FanDuel Responsible Gaming Team, Serrano and Carton will play an active consulting role with FanDuel’s RG operations and customer service teams and produce content that encourages customers to Play Well. They will also work to encourage greater adoption of FanDuel’s responsible gaming tools including wager, deposit, and time limits, which help customers manage their play safely.
“The opportunity to continue our partnership with Craig while also welcoming Amanda to our Responsible Gaming Ambassador team will allow FanDuel to connect with more consumers about our beliefs around how to play well,” said Adam Warrington, Vice President of Responsible Gaming at FanDuel Group. “We’re proud to further our commitment to developing programs, partnerships, and tools that aim to make a tangible difference in responsible gaming.”
FanDuel to Support ICRG Research
As part of Responsible Gaming Education Month, FanDuel Group will make a $100,000 donation to the International Center for Responsible Gaming (ICRG), supporting ground-breaking research designed to understand gambling behaviour and determine areas of potential harm to mitigate risk and improve responsible gambling programs.
“I continue to be impressed with FanDuel’s efforts to promote Responsible Gaming,” said Arthur Paikowsky, ICRG President. “The company is making important strides in raising awareness of safer play. Their donation to ICRG is important to advance critical research in the months and years to come.”
FanDuel will continue with its responsible gaming advertising campaign built by its internal creative team. The multi-media campaign titled “The System” will continue to air throughout the year, backed by a significant media investment.
As the #1 mobile gaming operator, FanDuel believes it is critical to lead from the front on responsible gaming. It has built an industry leading RG approach, including a more than 100-person team of full-time Compliance and RG professionals focused on strengthening our product across technology, marketing, product development and data/analytics. All year round, FanDuel offers customers responsible gaming resources and tools to help manage their online casino, sports betting, horse racing and daily fantasy sports play. The tools are available in its apps and can be viewed on its dedicated Play Well site.
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