FanDuel, Flutter’s largest brand and US market leader in online sports betting and iGaming, announced the launch of "Calling All Thrillionaires," a new creative platform for FanDuel Casino.
"Calling All Thrillionaires!" aims to elevate and set FanDuel Casino apart from the sea of online casino ads that focus on offers by showcasing the unique experience FanDuel Casino can provide. The campaign comes to life across TV, OLV, paid social and digital, retail, direct mail, radio, and OOH. The first iteration of "Calling All Thrillionaires" highlights the entertainment experience that FanDuel Casino Jackpots provide customers. The new spots will air in key FanDuel Casino markets including New Jersey, Pennsylvania, and Michigan.
"At FanDuel Casino, we believe the real magic lies in the thrill of possibility," said Daniele Phillips, Vice President of Marketing at FanDuel Casino. "Our newest campaign, "Calling All Thrillionaires," celebrates the enjoyment of anticipation within our new FanDuel Jackpots experience. The campaign builds upon our key brand values to always provide our players with fun, responsible, and exciting experiences on FanDuel Casino."
"Orchard Creative and FanDuel Casino will work together to drive FanDuel Casino's next phase of ambitious growth," said Barney Robinson, Chief Executive Officer at Orchard Creative. "Calling All Thrillionaires" is a clarion call to all online casino players. FanDuel Casino understands what really energizes and motivates customers is anticipation. Our new campaign showcases just that."
The "Calling All Thrillionaires" campaign will feature two hero spots including Mechanical Bulls and Haunted Home. Mechanical Bulls went live on June 23, clip to this ad is HERE. The second hero spot, "Haunted Home" will launch in September, clip to this ad is HERE.
For more information on FanDuel Casino, visit https://casino.fanduel.com
For more information, please contact corporatemedia@flutter.com.
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