Sustainability

At Flutter, we’re changing the game for good through our Positive Impact Plan.

Our Positive Impact Plan is our sustainability strategy. It’s our framework for our collective efforts to change the game for good. And it’s organized around the four sustainability topics that matter most to our business.

Sustainability Report 2024

Helping customers to Play Well

Our customers are at the heart of everything we do. We want them to have an entertaining and positive experience with us. We believe creating and promoting player tools, education, and active engagement, helps everyone Play Well.

Goal

75%

of active online customers to be using one or more Play Well tools by the end of 2030

2024 progress

44.5%

tool usage globally

$139m

investment in 2024

Play Well

Empowering colleagues to Work Better

We aspire to Work Better by creating and building teams that are reflective of the global communities in which we live and work. Our success depends on our people, and we strive to create a safe, supportive culture where everyone can thrive.

Ambition

Teams

that reflect the communities where we live and work

2024 progress

Every voice matters

Creating a workplace where every voice matters through colleague listening and learning

Growth at every level

Expanding our spaces for connection, and building opportunities for development and growth at every level

Work Better

Working with communities to Do More

Do More is our global commitment to give back to the communities and causes where we live, work and play. We aim to improve the lives of 10 million people by the end of 2030. We strive to understand community needs to support them in the best way possible, focusing on three areas: Sport & Play, Tech4Good and Health & Wellbeing.

Goal

10M

lives improved by the end of 2030

2024 progress

1.02m

lives improved in 2024

2.55m

lives improved since 2022

$16.4m

donated in 2024

Do More