Flutter operates a divisional management and operating structure across its markets. Each division has a talented and empowered management team, which is responsible for maintaining the momentum and growth in its respective markets.
How we generate revenue
Sports betting
Traditional bookmaking where we make a margin from bets placed by customers on the outcome of events
Gaming
Games of chance such as online casino, bingo and machine gaming terminals. The games involve customers betting “against the house” and we generate a margin
Peer to Peer
We make a commission from products where customers play/bet against each other. This includes lottery, poker, exchange, daily fantasy sports, rummy and pari‑mutuel racing
Free to play
Customers enter competitions at no cost to win prizes, e.g. Sky Super 6. Some of these customers play real money products over time.
How we enable value creation
Flutter operates a divisional management and operating structure across its markets. Each division has a talented and empowered management team, which is responsible for maintaining the momentum and growth in its respective markets.
The key enablers
We have ambitious growth plans and goals for the future and the global and local scale to achieve them.
Our diversified portfolio of brands and products provide the local presence required to create personalized and tailored products for different markets.
Combined with access to our global capabilities such as product and technology innovation, customer insights and data and global poker and exchange liquidity position, this dual-scale approach positions us to win in local markets.
This scale gets our “flywheel” going which enables organic growth and secures and defends our gold medal positions.
The volatility and pace of our market demands agility. That’s why we always think like a challenger, even when we are a leader.
As the number one global operator in the gaming space, we are confident but not complacent. The spaces we operate in are volatile and defined by technological and social change. We aim to be at the forefront of capitalizing on opportunities arising from changes in consumer behavior, developments in technology or emerging adjacencies.
We will purposely prioritize speed over efficiency to further our strategy and double down on new opportunities to future-proof our core business and broaden our customer base.
45%
of US population now have access to FanDuel sportsbook
We have a long heritage in providing our customers with innovative products underpinned by reliable, collaborative technology platforms.
Our global workforce of over 7,000 technologists is focused on building the proprietary technology platforms which underpin our best in class customer propositions. With over 700 pricing and risk management experts around the globe we are continually evolving our proprietary sports betting product advantage and rolling out market leading customer favorites such as Same Game Parlays in the US, Betbuilder in the UK & Ireland and Bet with Mates in Australia.
Our three in-house gaming studios are continuously developing cutting edge content for our customers. Similar to our sports betting business, we are always looking at innovative new ways to engage our gaming customers with the launch of new products such as Paddy’s Wonder Wheel and Betfair Prize Pinball in the UK & Ireland.
7,000
technologists in our global workforce
1,000
pricing specialists
Our global platform and data capabilities empower our local brands to meet players where they are.
During 2023, we had an average of 12.3m customers per month playing across our portfolio of sports betting and gaming brands. Maintaining a positive relationship with each of our customers is crucial to our success. Our diversified global portfolio provides access to unparalleled insight on customer behavior and trends which we use to better serve and support our broad player base more effectively.
We leverage customer insight to inform decision making throughout all areas of the organization including implementing best-in-class safer gambling initiatives, product and technology development, how we deploy our marketing and promotional strategies and even how we structure our teams and define our strategic priorities to best serve our customers.
12.3m
Average Monthly Players in FY2023
As a responsible operator, putting sustainability at the heart of everything we do and setting the agenda for positive change in our industry is key to our long-term success. Our new Positive Impact Plan introduced in 2021, is the next step in our ongoing commitment to making a positive difference across to our customers, our colleagues and our communities, building on the strong progress our individual brands have made over the years.
